Developing an NFT marketplace with a good user experience

The NFT market is still growing, with new platforms, investors, startups, users and creatives entering the fray. Read more about NFT website development.
Michael Schranz
Michael Schranz
May 1st, 2023

Intro to NFT Marketplace Design and Development

The blockchain technology and web has created numerous lucrative opportunities for creatives, artists, big brands and entrepreneurs, particularly through the use of Non-Fungible Tokens. Many business owners and entrepreneurs have already had successful (or painful) experiences in the NFT arena, for example with NFT websites and marketplace development as opportunity for generating revenue. 

With all this excitement, it's easy to get caught up in the hype and forget about the importance of the enduser experience (UX) and security concerns. After all, NFTs are digital assets that can be bought, sold, or traded just like any other cryptocurrency.

NFT Websites and NFT-Trading Platforms

An NFT website or trading platform serves as a digital hub that enables the seamless exchange, creation, purchase and sale of NFTs. It can be in form of a decentralized App (dApp), webapp / PWA, desktop application, tablet app, tv app, etc., depending on the use case, context of use, and target group. The popularity of NFTs has led individuals and businesses to incorporate them into their digital products and marketing strategies.

NFT websites and NFT-dApps offer creators across various domains, including digital art and music but also startups from diverse industries and sectors a way to store on a secure network and monetize their digital assets / creations.

Blockchain-based NFT trading platforms can offer a secure environment for buying, selling, and trading NFTs. By removing some intermediaries,

To create an NFT website, you “must“ identify a specific market niche where you can reach your target group with your value proposition, select the right blockchain network, design and develop the platform and then thoroughly test, launch and promote it.

(Of course, this was only a very simplified description.. )

Examples of NFT Trading Platforms and Websites

Assembly Curated is a US-based gallery and creative studio that supports visual artists. With the assistance of blokk, they successfully launched a web3 marketplace for NFT collections from renowned fine art photographers. For further information, please refer to the Assembly Curated case study.

Our collaboration with Elementum has led to the creation of a unique blockchain-driven marketplace that facilitates the buying, selling and showcasing of digital art. To learn more about this NFT case, please visit the elementum case presentation.

Nature Collectibles is a fun way to support nature conservation efforts. This NFT-dApp allows users to purchase Non-Fungible Tokens (NFTs) in the form of digital collectible cards that feature endangered species. The profits generated from the sale of these NFTs go towards the preservation of the corresponding animal species and their habitats. For more information, please see the Nature Collectibles case.

The objective of indu4.0 is to tackle the obstacles facing the worldwide manufacturing sector and facilitate the transition to the digital era for industry stakeholders. To advance its mission and extend its initial services to B2B manufacturing clients, indu4.0 has enlisted the expertise of blokk. studio to develop and program two smart contracts (ERC-20 & ERC-721), marking significant milestones for the startup.

Another interesting NFT case in the watch industry is the Breitling NFT Case

NFT-based Design & Development Services

blokk offers a wide range of NFT-based development services, utilizing our expertise in the software business, blockchain and web3 industry and understanding of the NFT market. Our focus is to meet your business goals for NFT projects, providing well-conceived solutions that help to lead you to succeed in a highly competitive market with great focus on the end user experience.

  • Strategy creation, requirements engineering, architecture and rapid prototyping to validate hypotheses. 

  • Smart contract design and development

  • NFT development: providing reliable and highly-secured non-fungible tokens.

  • NFT launchpad development: establishing launchpads to raise funds for NFT ventures and web3 startups.

  • NFT wallet development: Providing virtual wallets that allow users to store or transfer digital assets during trades, meeting the needs of NFT holders.

  • Smart contract development for NFTs with ERC-721 and ERC-1155

  • Requirements engineering, concept, design and custom software development

  • Lifecycle management: Hosting, operations, customer support and maintenance., further development of your NFT-marketplace or NFT-dApp

  • Digital marketing strategy and execution for your NFT business

More details about our services for Consulting and Custom Development for Blockchain Tech

NFT Security Checklist from the End Customer's Point of View

When building a digital product such as an NFT rading plattform it is essential to take on the perspective of the end users and clients. Your chances to succeed with your digital product will increase if you provide a secure and seamless enduser experience, That is why we included points to consider, when developing an NFT platform or generally engaging in the NFT market as an artist or creator. Of course, this list only covers a fraction of all the important aspects to consider when creating a new NFT website or trading platform. At blokk, we are here to help you with the end to end creation of your custom made NFT marketplace. 

Data Encryption 

Make sure that the platform you're creating or using encrypts data. Also, look for platforms that offer end-to-end encryption, which means that only you and the person you're communicating with can read your messages.

Secure Sockets Layer (SSL)

When accessing an NFT platform account or sending sensitive information, always use a secure connection. You can tell if a connection is „secure“ if the URL starts with “https://” (instead of "http://") and there is a lock icon next to it in your browser bar. Secure connections are encrypted, which means that hackers cannot easily intercept the data being transmitted between your device and the website.

Audits of Codes 

When creating or choosing an NFT platform, make sure that the smart contracts and the webpage itself undergo audits by an independent third party. These audits help to ensure that the platform is adhering and maintaining a high level of security.

Insurance Plans

Some NFT platforms offer insurance plans that will reimburse you if your tokens get lost or stolen. This is usually only available for high-value items, but it's worth considering if you're planning on buying or selling expensive NFTs.

NFT Wallet 

When buying or selling NFTs, make sure to use a reputable Web3 wallet service. These services will help you keep your keys safe and make it easy to buy and sell NFTs without having to worry about losing your tokens or having your keys stolen. 

Two-Factor Authentication 

Always look for platforms that offer two-factor authentication or/and web3 login options. This adds an extra layer of security by requiring a second form of verification, such as a code sent to your phone, in addition to your username and password.

Customer Support 

Good customer support is essential if you run into any problems or have questions about using the platform.

User Reviews 

Checking user reviews can give potential clients insights into other people's experiences with a particular nft platform. See what others have to say about the platform's security, customer service and overall user experience before making a decision. You should also be sure to read the platform's terms of service and privacy policy before using it.

Scalability and development roadmap of the Platform 

If you plan on growing your collection of NFTs over time, it’s important to consider the scalability of the platform you choose. Make sure that the platform can accommodate your future needs so that you don’t have to switch later on down the road.

Takeaway - NFT Marketplaces

With the explosion in the popularity of NFTs in 2021/22, there has been an increase in the number of NFT platforms popping up. What we see is that the blockchain community has found many other ways to use NFTs besides arts and photography. From NFTs in the metaverse and gaming industry to NFTs when buying a new watch (Breitling Case), to the case of Indu4.0 who uses NFTs in the manufacturing industry. 

Ultimately, if you're looking to get into the world of blockchain technology, specifically the NFT space, be sure to do your research and choose or build a platform that meets the needs.